Product discovery
Browse main categories and their subcategories, search products, and explore product images, descriptions, prices, and availability.
EYEWEAR E-COMMERCE / CASE STUDY
Nivox.
From finding a frame to checking out.
Nivox is a custom eyewear store built around the shopping experience. It connects product discovery, customer accounts, and checkout in one e-commerce project.
A working showcase store. Continue as demo to explore the storefront; your copy is private.
01 / THE BRIEF
The goal.
Build more than a set of shop pages: a complete customer journey from finding a frame to paying for it, with accounts, reviews and a journal.
MY CONTRIBUTION
My role.
I designed the storefront and developed the front end, back end, database structure, and the cart, checkout and order workflows.
02 / THE EXPERIENCE
What the project brings together.
Customer experience
Favorites, product reviews, account access, saved addresses, and order history bring the browsing and account experience together.
Cart & checkout
Cart quantities, totals, discounts and US sales tax by delivery state are calculated on the server. The project includes address selection and Stripe Checkout integration, running in Stripe’s test mode.
Returns
Customers start a return from their account: choose a delivered order and its frames, and add photos if something arrived damaged. Refunds include the share of tax paid.
Category structure
A two-level category hierarchy gives each subcategory its own address and keeps products organized under the appropriate parent category.
Journal & support
A journal with categories, search and reader comments, and a live support chat for questions before and after an order.
03 / BEHIND THE INTERFACE
Engineering decisions.
- Shared PHP components
- Shared page components and separate request handlers organize the interface and processing logic for ongoing maintenance.
- Relational data access
- MySQL and PDO support the data layer, with parameterized queries in data operations. This is one part of the engineering approach, not a claim of complete security.
- Clear catalog URLs
- Readable product and category slugs make pages easier to navigate and share.
- Private customer photos
- Every uploaded picture is checked and redrawn on the server, so only pixels are stored. Photos on a return are not public files: only the customer and the store’s team can open them.
04 / WHAT’S NEXT
The same care, on today’s stack.
HAVE SOMETHING SIMILAR IN MIND?